There isn’t any denying that creating blogs is still a powerful tool in achieving business leads.
Despite all the technology available to make marketing easier, writing a blog with a compelling topic honing in on consumer pain points still attracts many people.
But it can become a wasted creative effort if you don’t focus on something you probably still have confusion over: SEO.
You’ve likely had to deal with SEO for years, even back in the day when it seemed like cracking an elusive code.
While many businesses have resorted to hiring SEO experts to make sure it’s done right, you still have simple things you can learn on your own.
Employing basic SEO techniques into your business blogs is a major digital ingredient to attract leads. Some techniques are more basic than others, yet all basic SEO is easy enough to learn and use.
It’s essential to know about it because Google is stricter than ever when it comes to placing blogs at the top of their search rankings.
As of now, Google has close to 200 indicators they go by to determine whether your blog content is worthwhile.
That’s why it’s time for you to learn how blog posts contribute to SEO and business leads by employing these five SEO techniques as starters.
1. Getting Your Own Domain and Hosting
If you’re still relying on free web services to host your blogs, you’re actually hurting your SEO chances.
Because you’re not in complete control of your SEO through a blogging service, you have no guarantee you’ll get found on Google or anywhere else.
When you own your own domain name and have a reliable hosting platform, you’ll prove your legitimacy to Google’s algorithms and for those discovering you for the first time.
It’s important to get this set up in advance before you go live with your first blog. Fortunately, it doesn’t cost a lot to get your own domain, and you’re usually only charged once a year.
Regardless, making sure you have a reliable host is imperative so you don’t face continual downtime.
WordPress allows you to use your own domain name while having a reliable platform to help in Google placement.
2. Using Original Content
There isn’t any greater SEO punishment from Google than not using original content in your blogs.
Despite many businesses curating content to fill in when they can’t create something new, don’t do this all the time.
The more original blog postings you can write, the better, since you’ll gain more credibility and get found easier.
Writing original material is not that hard if you follow good guidelines. Here is a blog I did last year on how to write ball-tearing first paragraphs.
As far as what kind of content you should create, topics helping to solve problems are some of the best to rank high.
Once again, a focus on pain points is a surefire way to fit into Google’s good graces. Keep in mind, though, original content means not always creating just words.
Multimedia is important for SEO. It means using photography, videos, and even podcasts. Some of these involve properly placing SEO tags (like metatags on photos) to rank higher.
Regardless, the main point of using multimedia for SEO is readers are more apt to share on social media.
The more your blog gets shared, the faster the results you’ll see in search engine ranking positions.
3. Proper Use of Backlinks
The use of backlinks is one of the easiest ways to help your SEO, though you still need careful use of this technique. It’s essential to make them natural so it doesn’t look forced. However, the more backlinks you can generate, the faster you’ll rise on Google.
Maybe you’ve grown frustrated getting other websites to backlink to your blog. Don’t get desperate and buy backlinks since Google doesn’t allow them in their algorithm.
Your best course of action is to create valuable content and then guest post on other influential blogs.
One thing many don’t know is that backlinking to your own blogs helps SEO as well, but having proper anchoring text matters. Make sure the anchor text is relevant to the keywords you use in your blog’s content.
Another thing to remember about other blogs giving you backlinks is it’s best when they’re a .edu or .gov site to give extra credibility.
4. Optimization Tips
Sometimes the smallest things you do to optimise your blog SEO matters in where you rank.
Check for relevant keywords in your image file names.
Also, descriptive alt text for your images helps people find your blog easier through image searches.
Don’t forget to make sure your site loads fast since Google takes notice. Many note that 40% will abandon your blog if it takes longer than three seconds to load.
Google noted over two years ago how slow-loading sites rank lower than those loading fast.
It’s time to amend this if it’s a problem.
Something as simple as captions on all your images affects SEO as well.
Don’t forget to check for broken links, or Google punishes you for any carelessness.
5. Using SEO Plug-Ins
One of the simplest ways to help your blog’s SEO is using plug-ins available from places like WordPress.
The latter provides an “all-in-one” SEO pack giving you everything you need in one plug-in.
Available for close to 10 years now (and close to 30 million downloads), it saves you considerable time while automatically optimizing your blog for all the major search engines.