Despite being a closely guarded secret for just over two years now, LinkedIn’s ‘rich media’ functionality is worth considering, especially now that it is so easy to use.
Rich media, according to LinkedIn, incorporates photographs, video, presentations and web pages that will provide your connections with greater insight into ‘you’.
LinkedIn provides the ability to add rich media to:
- Your ‘Summary’ section
- Each job in your ‘Experience’ section
- Your ‘Education’ section
What should you include in your rich media section?
A change manager might include a generic client proposal presentation. A photographer could include links to their website portfolio. An accountant might want to include links to his or her financial blog. A retailer could post photographs of their merchandise, then update it regularly.
Each time you add rich media, it will appear in the ‘Updates’ feed and users can comment on your rich media. People who rely strongly on their local community, or on high trust levels for their business success might want to include an “about me” video.
Research tells us that video accounts for half of all Internet traffic and by 2017 it will dominate 70% of Internet traffic.
According to Forbes, work-related video can drive senior executives to take action. Overall, 65% have visited a vendor’s website after watching a video. Younger executives tend to be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.
So how do you add rich media to your LinkedIn profile? Very easily.
- Select the top main menu option [Profile/Edit Profile].
- Scroll down to your [Summary]. Underneath your summary you’ll find a row of hot buttons labelled [Add Media: Document, Photo, Link, Video, Presentation.]
- Select the relevant button and Bob’s your uncle!
As soon as you add a file, this row of hot buttons disappears and is replaced by the media you’ve already uploaded.
I suspect this is LinkedIn’s discrete way of discouraging overuse of this feature.
To circumvent their encouragement, or if you are a natural rebel, simply go to the top of the section and select the icon that looks like a box with a small cross in the bottom corner.
Now add more files to your heart’s content. The top five will be displayed without the user having to click [see more] to well…see more.
To remove an element, hover over it, click on the ‘pen’ icon and select [Remove this media].
You can rearrange your media items by simply dragging and dropping them into a new position, both within the same section and even between sections. Nifty!
One small annoying bugbear is that LinkedIn sometimes and sometimes doesn’t automatically assign a thumbnail (picture) to each piece of media that you upload. If you know how to force this step, let me know. My understanding is that we can’t, but it’s worth asking.
Not much more to say about this feature except you really should not ignore it.