There is no doubt that blogging is imperative to your overall Internet marketing strategy and that it’s an important element to your content marketing strategy.
Let’s explore why and what it can achieve.
#1 Builds credibility and authority in your industry
Simply put, blogging positions you as an authority and reliable source in your niche.
By consistently answering questions to your markets most common problems, you will be deemed as the “go-to guy” (or gal) in the eyes of your target market, especially as these issues arise.
They will come looking for you for answers…in a good way!
Blogging establishes trust and actually has been rated as the 5th most trusted source for accurate online information.
#2 Significantly improves SEO and visibility in the search engines
Companies who blog regularly have 434% more indexed pages than companies who do not (Source: Search Engine Land).
With search engines being the top source for content traffic generation, every time you blog thats one more indexed page on your website, boosting your chances of showing up in the search engines and driving traffic to you through organic results.
Keep in mind that search engines like Google, Yahoo, and Bing love blog sites (just perform a quick search and see what pops up on the SERP…blog posts).
By employing proper SEO tactics and using keywords that is congruent to your market’s search, you will set your content to rank well in the search results. Blogging makes that happen!
#3 Best tool for lead generation
B2B marketers that use blogs receive a whopping 67% more leads than those that do not, making blogging a perfect strategy for generating leads!
Growing your leads is indeed the lifeline to your business so its imperative to focus on creating quality blog content to attract the right traffic, thus the right leads to your sales funnel.
Most businesses struggle with generating leads. Developing a content marketing strategy that includes a regular blogging schedule will alleviate this issue for your organisation.
#4 Provide ongoing value to your target market
Business blogging is a medium for you to keep your market abreast of trending topics, related industry news, product advancements, inspirational messages…anything that continues to add value to their lives.
You see, as you constantly to promote valuable content, your site will undoubtedly generate repeat and new traffic.
As mentioned, you want to be considered the go-to source in your niche. Providing ongoing useful content positions you to be that brand!
#5 It’s the centre of content repurposing
The beauty about creating a blog post and consistently blogging is that you end up with tons of content pieces for your other marketing channels.
You can take one blog post and convert that into multiple forms of content to spread throughout the web.
Here is a solid example of repurposing your content from a blog post:
- Write your blog post, publish it, then share it with your email list (be sure to tell your email list to share it on their social sites)
- Take the main key points of your post and turn it into a video series, creating multiple videos to be shared over several days. Upload the videos to your video platforms like YouTube and Vimeo.
- Share the videos on your social media sites as well as to your list.
- Use live-stream video platforms like Periscope, Meerkat, or Facebook Live and discuss one of the major topics with your followers, giving viewers an opportunity to comment and ask questions live. Take note of the questions asked for these can serve as content pieces for your future blog posts.
- Create images based on your key points and share these on sites like Facebook, Instagram, and Pinterest. Make sure your branding is included on the photos
- Take several points from your blog post and turn them into tweetable moments. Be sure to include the link within every tweet
- Hire someone from Fiverr.com to transcribe your blog article and convert that into a podcast
- Host a webinar where you take your audience more in depth
#6 Social media sites LOVE blog posts
If you happen to take a look at the trending topics section in Facebook, you will notice a common theme: most of these articles are blog posts!
Because of that powerful feature called “share”, social media channels are sending tremendous traffic to blog sites.
In fact, when a blog post has more than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post under 1,500 words.
So, not only does it pay to blog frequently to share current industry related topics, but creating detailed posts will give you more attention on social media and the search engines.
Have a content strategy that supports this word count!
#7 Drives new traffic to your website
Companies who blog receive 97% more links to their website. (Source: Hubspot).
Blog posts sends major traffic to your actual company website or landing pages…a huge benefit to business blogging.
Because of the many factors mentioned like search engine visibility and increased social media shares, as this surge in traffic is sent to your blog post, your visitors have the opportunity to check out other pages and links on your site, see an enticing lead offer, and click on the web link to your capture page.
#8 It’s smashing…and simply fun!
Your blog allows you to showcase to the world exactly who you are and what your organisation stands for.
You can be as creative, stylish, open, outspoken, spirited and vibrant as you want to. It’s your platform…your voice. You own it!
Blogging is the perfect outlet to give your audience a feel of your business culture, purpose, and passions, serving as an outward expression of what your company is made of. Use it to your full marketing and branding advantage!
Blogging is the hub to your overall Internet marketing strategy and is the best tool for capturing leads for your business, establishing authority in your niche, and boosting engagement with your target audience.
No business should be without an active blogging campaign that produces quality content regularly for their followers.
The key is having a clear understanding of the market you serve, how you solve their problems, and creating content that communicates the solutions.
With this, you will experience the staggering benefits and why marketers proclaim that it’s the best time investment in their marketing tool box. Much success in your business blogging!